Long Island Trademark Attorneys Can Help Protect Your Invention, Product, or Service

You may have already registered your product with the USPTO, or U.S. Patent and Trademark Office, or maybe you are deciding on whether or not the registration is needed. By contacting Long Island trademark attorneys, you can better understand how registering a trademark can be advantageous.

Registering a Trademark: What You Need to Know

Most companies that feature certain products frequently ask that all-important question – “Is federal registration of a trademark absolutely necessary?” While the mark will enhance your rights, you don’t necessarily need to register the symbol. However, by using this approach, the rights you possess may only cover a certain geographic area. Therefore, they may be more difficult to enforce than if you take advantage of federal registration.

As a result, registration of a trademark on the Principal Register can offer the following benefits:

You are given the legal presumption to use your mark nationwide or in relation to the services and goods that are identified in your registration. Trademark attorneys will tell you that this right contrasts with state trademark registration, which only permits the use of rights within specific borders of a U.S. state. Federal registration, on the other hand, permits a presumption of rights throughout the U.S., including its territories. However, make sure you secure the services of a trademark attorney, as another entity or individual may show they are the rightful owner of your trademark, especially if they have been using the mark for quite a while. If you find yourself caught in this kind of dilemma, you will have to register a new trademark.
*  Registering a mark puts people on notice that you are the owner of the brand. If an inquiry is made as to who owns the mark, it can be accessed on the USPTO’s database.
*  By registering the mark with the USPTO online, you can be better assured that someone else won’t pick up your trademark and start using it.

Why You Should Rely on the Services of an Attorney

Again, it is helpful to rely on trademark attorneys when registering and using a trademark for the services and products of your company or business. Attorneys can assist in policing your trademark and safeguarding it from possible infringement. Only you and legal counsel can bring legal suit against anyone infringing on your trademark or brand.

When you register your mark on the federal database, you also have the right to use the circled “R” – something that cannot be done with state-registered marks. By partnering with an attorney, you can always resort to getting the assistance you need should you experience problems with infringement, either on your part or on the part of someone else. Do your due diligence online to ensure that your brand identification will boost your product’s or service’s credibility. Use an attorney to maintain this guarantee.